To get ahead in business at D Magazine in the ’70s, you had to drive a better car, date your friends, and libel the mayor ...
When it comes to magazine advertising, most people think of the large, glossy, national publications full of big brand advertisers. And it may seem like your own business doesn't belong alongside ...
Tariffs, bird flu and other factors could wreak havoc in the ad market in 2025, as growth is expected to slow, per ...
A major ad industry forecaster has downgraded its U.S. growth projection for 2025 because of a lack of economic visibility ...
WARC has downgraded its advertising revenue forecasts for 2025 and 2026 by almost $20 billion, citing recessionary concerns, regulatory headwinds and tariff wars.
The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology ...