Loctite's first-ever Super Bowl ad succeeded in getting people to talk about the brand. The super glue brand's spot featured a variety of people in fanny packs dancing and using Loctite to fix things.

Super glue brand Loctite is one of 15 new companies purchasing Super Bowl ad time for the first time. Loctite is owned by German Fortune 500 company Henkel, but is headquartered in Westlake.

How do you make an adhesive brand a household name? Throw a dance party during the Super Bowl full of people wearing fanny packs! That’s what Fallon did for Loctite with a spot called ...

The agency encouraged the glue maker to bet big on the ad industry's biggest showcase with its #winatglue campaign. © 2025 American City Business Journals. All ...

That's about to change this Sunday, when Henkel Corp. unveils its new 30-second spot for its Loctite super glue brand at the beginning of the fourth quarter. While the ad hasn't yet been televised ...