Absolut is still around, but the company’s latest project is one that might seem a bit counterintuitive for the times: It’s pushing a new luxury vodka brand, Absolut Elyx.

The campaign has one important goal – to provide access to safe water for 100,000 people. In fact, every bottle of Absolut Elyx sold helps provide a week’s supply of safe water for someone in ...

Since Absolut Elyx emerged, the spirit has made its mark by finding its way into the best bars and restaurants, as well as being host to an assortment of A-list parties.

The luxury spirits company turns its lens on lifestyle with copper bow ties and shimmery turbans that scream New Year's Eve sparkle.

DENVER, March 20, 2019 /PRNewswire-PRWeb/ -- On World Water Day, March 22, 2019, Absolut Elyx launches its annual Raise It Forward social media movement, inviting people around the world to take ...

Luckily, Absolut Elyx Boutique x Sunnylife's summer 2020 collection has you covered. Absolut Elyx is a copper crafted luxury vodka that has recently joined forces with lifestyle brand Sunnylife to ...

The recently renovated bar offers the chance for patrons to enjoy a cocktail and help those in need of clean water with their Eau d'Elyx cocktail.

“That’s Krister Asplund,” Absolut Elyx brand ambassador Teresa Cesario whispered to me. “He’s made more vodka than anyone else on earth.” Asplund has been making vodka for Absolut for ...

at the CAA Pre-Oscar Party with Heineken and Absolut Elyx at the San Vicente Bungalows in West Hollywood on Friday. 44 of 83. Mike Myers & Kelly Tisdale . Charley Gallay/Getty Images.

Last night, Absolut Elyx, the prettiest, coolest, and most pedigreed offspring of the Absolut vodka family, opened the doors to a 5,000-square-foot private loft in the Meatpacking District that ...

In additional to my own personal recommendation for Absolut Elyx as a great choice for an optimal martini, it also received the backing of several hospitality professionals—including Trevor ...