There’s no longer an above-the-line or below-the-line in marketing and advertising ... world have now made it possible to increase campaign and creative accountability across all of our ...

Chemists’ Own general manager, Daniela Priekopa said: “We’re incredibly proud to launch the first ever above-the-line consumer advertising campaign for a generic medicine brand which gives ...

and we get a seeming diminishment of all above-the-line advertising in favor of more measurable below-the-line efforts. However, the truth is, large-scale brand campaigns are more important than ever.

A number of boutique agencies have been flourishing in recent years for their panache in handling a wide variety of marketing ... Above The Line won a total of seven awards in Best PR Campaign ...

Its first ever above the line campaign ... display advertising. Drawing on the emotional burden of T1D and the never-ending numbers game faced by those impacted, the earned media campaign ...