Three years ago, an idea from a colleague changed Holly Tanella’s business—and her life—forever. In 2022, Tanella—who owns BOHO Med Spa in Allen, Texas—was speaking with her social media coordinator ...

The pandemic has left many people isolated and craving physical intimacy. Touch-based ASMR videos are helping some touch-deprived people better deal with being alone. Fans of the genre say they find ...

Lush Cosmetics may just be the reigning champ when it comes to bath and beauty products designed to relax you. From bath bombs to face masks to body lotions, they've got it all, and they're combining ...

The internet is a weird and wonderful place, filled with content that satisfies in very odd ways. One of the latest trends to fit this category is ASMR. When singer Cardi B mentioned that it was her ...

Crashing waves. The glug of wine. A pitter-patter of rain. The kind of ASMR capable of shifting your brainwaves into an instant state of chill. But for the latest beauty trend, it’s not just about the ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

We open with a close-up of a young woman’s face, shot from below. She gazes downward into the camera, her light brown hair hanging so low as to almost touch the lens. Her eyes are wide with what seems ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

Have you ever heard or seen something that left your body tingling? A gentle whisper, the crinkle of wrapping paper, the tapping of a finger, or the sound or sight of rushing water? If stimuli like ...

A FEW years ago, I sat down in my home office and clicked through to a YouTube video. In it, a woman slowly folded towels on a table, while talking in a gentle whisper. Almost immediately, a warm, ...

Trisha Robertson was 12 years old when she came down with a really nasty case of mono. It’s not an unusual illness for a kid of her age, but hers was especially severe, leaving her bed-ridden for ...

Giulia Poerio does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...