A strong brand distinguishes a company not just by visuals but through memorable experiences. The clients of the Alaskan car shop don’t come back time and time again because of its logo or name ...

Building and reinforcing a company's brand identity is the job of every employee, not just those in the marketing department. Successful business leaders understand how important their company ...

Of the experiences you just pictured, a logo was not one of them. The list of items that make up a brand is countless. But when those elements are rooted in the same purpose, working in harmony ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

Lots of organizations come to our company, Advertising for Humanity, asking for “a new brand.” They typically mean a new name, or icon, or a new look and feel for their existing name.

The new HPE rebranding features updated typography and colors for the new HPE logo that includes the signature HPE green ...

but we're just not having it. Some brands have transitioned to the so-called digital era less admirably than others, and so today we thought we'd highlight 10 older logos that these companies ...

Brand guides warn against stretching or otherwise manipulating a logo’s shape ... the onus for reducing plastic pollution lies not just with consumers but producers. And at least on the ...

R&A officials unveiled a new logo Tuesday for The Open, although they're really calling it a "brand identity." What's the difference between the two? A brand identity is more than just a logo.