7-Eleven then bought several ICEE machines and struck a licensing deal with ICEE to sell the slushy product under a different name. 7-Eleven's name for its version of the ICEE was self-explanatory.

Six years later, 7-Eleven bought three of the “Icee” machines and in the late 1960s renamed the beverage the Slurpee. The Icee, now produced by another company, is still popular at movie ...

Customers soon came back and asked for more of this ‘special drink’ - and soon, Knedlik built the first Slurpee machine and named his drink invention an ‘ICEE’. When 7-Eleven licensed the ...