Pirelli has launched a whole new generation of its P Zero ultra-high performance tire line. This includes the entire family ...

In addition to algorithms and artificial intelligence, Pirelli says it tested the new P Zero virtually, too. Its “virtual prototype testing” helped Pirelli trim development and testing time and ...

Pirelli officially launched the fifth generation of its P Zero tire—the successor to the P Zero PZ4. Called the PZ5, it aims to improve dry/wet handling and braking, plus it's supposed to be ...

Pirelli has released a new all-season tire designed for high-performance cars, the P Zero AS Plus 3. More than 94 percent of tire customers buy all-season tires, Pirelli says, so this one is ...

Perhaps it's time to prepare for the next rainy season and consider a replacement set of ultra-high-performance all-season tires like the new Pirelli P Zero AS Plus 3. As the name suggests ...

It feels like it has been years since I wrote about a new tire that requires inner tubes, but these new Pirelli P Zero Race RS tube-type tires promise the speed of top pro tubeless tires ...

Pirelli wants to be the go-to tire source for battery-electric cars, particularly the high-performance models. The company’s first-generation EV tire, branded since 2019 as P Zero Elect ...

The Pirelli P Zero All Season Plus 3 UHP is the Italian tire company’s latest entrant in the Ultra High Performance all-season tire category. Pirelli says the brand’s latest and greatest ...

Pirelli has launched a new version of its ultimate performance tire. Called the P Zero Trofeo RS, it debuts as original equipment on the Pagani Utopia supercar. The P Zero Trofeo RS is an ...

WEST SUSSEX, England — Pirelli & C. S.p.A. presented three of its newest tires in the Pirelli P Zero family — the P Zero E, the P Zero R and the P Zero Trofeo RS —during the recent Goodwood Festival ...

MILAN, Italy — Pirelli & C. S.p.A. has unveiled the P Zero MS, an original equipment, high-performance, all-season tire designed for premium and prestige car makers. The tire is part of Pirelli's UHP ...

Pirelli is exploring ways to minimise the use of fossil-derived materials in its tyres, and its latest product – the P Zero E – is an example of how this can be achieved in a high-performance ...