The pastel yellow hue of Butter Yellow takes inspiration from multiple Pinterest aesthetic trends: “Dolled Up,” “Fisherman Aesthetic” and “Surreal Soirees.” And the term “butter ...

For its newest office, Pinterest (the company) turned Pinterest (the aesthetic) into a physical ... Brands That Matter Awards is this Friday, May 30, at 11:59 p.m. PT. Apply today.

The article explores diverse aesthetic archetypes through mood boards ... and color palettes that scream “emotional stability.” Think Pinterest mom but make it artful and slightly judgmental.