Two developments this week signal that Williams Arena, which opened in 1928, will be the home of Gophers basketball for many ...

On Thursday, the University of Minnesota announced it was exploring selling the naming rights to historic Williams Arena.

The University of Minnesota could receive over $1 million annually for selling the naming rights to Williams Arena, according ...

The University of Minnesota has hired a search firm to help them find a naming rights sponsor for Williams Arena.

The Gophers athletics department is exploring a potential naming-rights deal for Williams Arena, and the U will partner with ...

It's unclear why Minnesota hasn't publicly sought a naming rights sponsor for Williams Arena in the past, but it's similar to ...

Williams Arena has been the home of Gophers basketball for almost 100 years. Soon, “The Barn" could get a new name.

Introduction: Host Michael Rand starts with naming rights for Williams Arena, which the Gophers are pursuing as a revenue ...

Gopher Athletics announced Thursday it has partnered with a firm in search of a naming-rights sponsor for Williams Arena, the ...

The school announced Thursday it will explore selling naming rights to Williams Arena, the nearly century-old facility that ...

MINNEAPOLIS — Make no mistake - college athletics is a big-money business, cashing in with television contracts, NIL (name, image and likeness) payments, and seat licensing. Revenue streams are ...