The new Galaxy S25 line was officially launched at Samsung Galaxy Unpacked today. However, it took Samsung a long time to get to the main event. Unlike previous events where the latest smartphones kicked things off, it took 30 minutes for Samsung to start talking about the S25 and a whole hour to eventually even show off the S25 line.

Here's everything you need to know about today's Samsung Unpacked, including how to watch, the latest rumors, and so much more.

At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

At Samsung’s Unpacked 2025 on Wednesday, the company unveiled the Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra. Google marked the occasion with a slew of At Samsung’s Galaxy Unpacked event, the company unveiled an improved Gemini assistant,

Samsung’s first Galaxy Unpacked event was packed, and keeping with the brand's tradition, it went through all of its news in a zippy fashion. The Galaxy S25, S25 Plus, and S25 Ultra were all made official,

The Galaxy S24 FE that could be thought of as the Slim's predecessor is 8 mm thin, which isn't as thin as the 7.2mm Galaxy S25 that just debuted. One rumor suggests that the goal would be to approximate the Galaxy Z Fold 6, which is 5.6mm thin when unfolded, but another number being floated around is 6.4mm.

Samsung revealed three new additions to its Galaxy smartphone line at Samsung Unpacked 2025 on Wednesday. The news didn’t bring too many surprises, as the

Samsung unveiled its latest Galaxy S25 series of phones with an array of AI features. The modest hardware updates in these flagship phones show a growing emphasis on internal capabilities over external design.

The Galaxy S25+ and S23+ are tied for durability, at least on paper. Both feature Corning’s Gorilla Glass Victus 2, Samsung’s Armor Aluminum frame, and IP68 dust and water resistance that lets them survive a dip in up to 1.5 meters of water for 30 minutes.

The Samsung Galaxy S25 Ultra is an AI phone through and through, for better or worse. At a starting price of $1,300, does it still deserve a spot in your pocket?