Powerade is the official drink of the National Collegiate Athletic Association (NCAA), and ahead of March Madness, the brand ...

Flau'jae Johnson has teamed up with Powerade to release her new song "What It Takes" as the dedicated anthem for March ...

LSU Tigers guard Flau'jae Johnson says basketball and music have always been her passions. In fact, both are so intertwined ...

How does LSU's Flau'jae Johnson celebrate her new song with Powerade and so many other accomplishments? She's learning to give herself grace.

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the ...

Flau'jae Johnson's mother, Kia Brooks, expressed her excitement over the LSU star's new Powerade promotion. Brooks shared a ...

With March Madness only a few weeks away, POWERADE - the Official Hydration Partner of the NCAA Tournament - has revealed a new campaign to tap into college basketball's biggest moment. The "It ...

# THE countdown is on for the 12th Annual Baark! Powerade Potcakeman Triathlon, set to take place on Sunday, March 30, 2025, at Jaws Beach. This highly anticipated event will bring together athletes ...

The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...

Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the March Madness basketball tournament, according to details shared with Marketing Dive. Along ...