In their 2025 Super Bowl ad, the brand taps into the star power of Vin Diesel, Ludacris, and Michelle Rodriguez, reprising their beloved roles from the Fast & Furious franchise. The high-octane ad ...

Vin Diesel, Michelle Rodriguez, Jordana Brewster, Tyrese Gibson and more supported Ludacris at his Hollywood Walk of Fame ceremony Benjamin VanHoose is a Staff Editor on the Movies team at PEOPLE.

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Nothing quite says "Super Bowl" like Vin Diesel and ice cream ... In the commercial, Ludacris — also a well-known rapper — drives up next to Diesel and Rodriguez, asking "What happened ...