The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely ...

Alissa Heinerscheid made the headlines for all the wrong reasons back in April 2023 when she opted to hire transgender ...

The marketing executive that was behind the ad campaign that tanked the No. 1 beer in America seemingly got a mulligan.

Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.

The former Bud Light executive behind the company's ill-fated promotion with transgender influencer Dylan Mulvaney is now working for LIV Golf in a stunning turn of events. Alissa Heinerscheid ...

She worked for Anheuser-Buschon, Bud Light's parent company, for about 9 years. Now, according to a recent LinkedIn update, Heinerscheid has now joined LIV Golf, where she has been working for ...

The numbers are in for LIV Golf's major broadcast TV debut and they aren't good. Sunday's final round, aired on Fox and featuring some of LIV's biggest names in the hunt — Sergio Garcia ...

LIV Golf is back in the spotlight this week as 12 members of the upstart golf league tee it up at The Masters for a shot at winning a major championship and the vaunted green jacket. Among the LIV ...

Looks like the Saudis shopped the Bud Light fire sale. The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a ...

This seemingly makes for an odd fit for Heinerscheid and LIV Golf, considering Saudi Arabia’s restrictive laws regarding the LGBTQ community. As the Bud Light campaign blew up, Heinerscheid also ...