Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go ...

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

As for the stores themselves, Starbucks will be closing underperforming shops to invest in building new locations, and ...

With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...

Brian Niccol said the coffee chain’s turnaround hinges on greater accountability: “We own whether or not this place grows.” ...

Customers at a Starbucks in Chicago, Illinois. Starbucks wants customers to stay, sip, and linger longer – but only if ...

The "third space" is getting a potential new look, according to Starbucks CEO Brian Niccol. The exciting news was shared by ...

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

Since then, nine have departed or shifted to different roles under Niccol’s watch.Niccol said Wednesday that he was excited ...

Starbucks has been ordered to pay $50 million to a customer who suffered severe burns and disfigurement after hot drinks ...