The money the best players can command in NIL is rapidly approaching some of the dollars that the best coaches make and while ...

But now, student-athletes are able to profit off the athlete part. For example, the University of Texas' Arch Manning – ...

SAN ANTONIO — More than the deep runs in March Madness, the 660 victories over ... claiming he did not make good on promises to pay them NIL money in a dispute seen elsewhere this past season.

Five months of the 2025 college basketball season will meet its end in the next few days as all four No. 1 seeds in this year ...

Jaemyn Brakefield moved his “little brother” mentee Brandon Hill to live with him in Oxford with the help of NIL money.

The College Basketball Crown is set to unveil a hefty $500,000 NIL endorsement opportunity. John Fanta spoke to three ...

As Paige Bueckers steps onto the court for her final March Madness tournament, the spotlight is firmly on her, not just as a player but as a transformational figure in women’s basketball. Anticipated ...

In the dynamic world of college basketball, few stories are as captivating as that of L.J. Cryer, a standout player for the Houston Cougars, who has risen to prominence during this year's March ...

“This was one of those rare, time-sensitive moments where we knew we had a narrow window to make an impact ... year's March Madness, Glacier brought workout apparel brand Gymshark into the NIL ...

with each conference agreeing to send two of its best teams not headed to March Madness. That instantly undercut the pool of ...