Still, some of Duolingo’s most viral campaigns were put together in less than a week. The team only had six days to execute one of its most recent marketing stunts, the death of its beloved mascot.

After the buzz about the Duo owl's death a few days ago, Duolingo is trending once again as it recreated Ashton Hall's ...

Duolingo's brand mascot has made a remarkable recovery, and it seems it may all be thanks to Ashton Hall's morning routine.

The report of Duo the Owl's death was an exaggeration, Mark Twain might have said. Duolingo's brand mascot has made a ...

You don’t know what you’ve got until it’s gone, a psychological phenomenon brands are regularly using to attract attention.

Fast-food brand Jack in the Box introduced its clown-like mascot Jack Box in the 1990s. Jack Box has always had an "edgy ...

“Honestly, it was an idea we had a few years ago,” says James Kuczynski, creative director of brand and marketing at the language learning app, casually dropping that Duolingo has been playing ...

Ashton Hall's five-and-a-half-hour morning routine has gone viral, and brands like Pop-Tarts and Blizzard are getting in on the fun.

Duolingo’s entertainment marketing plan focuses on creating brand partnerships that stand out and don’t feel boring, he noted. “We’ve really built our brand listening to all of our fans ...