If Prime pulled off its broadcast with any degree of success, could it angle for a bigger piece of the Canadian rights pie?

An $11-billion exclusive deal between Rogers and the NHL announced today gives the telecommunications company the rights to broadcast hockey games across the country for the next 12 years. Rogers promises fewer regional blackouts and says a continuation of its streaming deal with Amazon is a “strong possibility.

While the NHL's new 12-year, $7.7 billion extension with Rogers locks in national media rights across all platforms, including TV, digital and streaming, the owner of Canada's Sportsnet will likely continue to share the road with a prominent third party via a sublicensing agreement.